When Evolution Beats Revolution

What Google vs ChatGPT Teaches About Category Strategy

Oct 23 • 

Stef Ivanov 🐴

4

The Bored Kid Who Wanted a Robot

What happens when you realise you've been thinking one-dimensionally

Oct 17 • 

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4

September 2025

Comparison is killing you

Meet Uncomparison

Sep 24 • 

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5

August 2025

Stepping off Autopilot

Reflections on time, health, and finding alignment again

Aug 20 • 

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11

July 2025

Everyone Loved It - And That’s What Killed It

One of the most common, and most preventable, mistakes companies make

Jul 22 • 

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7

My 15 Year Lesson

How chasing beautiful brands nearly ruined me (and what actually matters)

Jul 3 • 

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11

June 2025

The Cost of Scale Is Belonging

Why connection, not consistency, might be the next real advantage

Jun 7 • 

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7

1

May 2025

500+ Entrepreneurs Later - Who I’d Work With Again (and Who I Wouldn’t)

Spotting the right people early makes all the difference

May 22 • 

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7

1

Authenticity: The Only Competitive Advantage That Lasts

Hustle fades. Alignment compounds.

May 14 • 

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8

1

April 2025

The Strategy That Turns Companies Into Cultures

The Most Powerful Position in Business Isn’t #1

Apr 26

9

If AI Can Build Anything - What's Your Moat?

Zuck wore a leather jacket. Don't do the same.

Apr 16 • 

Stef Ivanov 🐴

14

2

What If You Were Never Meant To Compete?

Maybe you don’t need to be better ...

Apr 8 • 

Stef Ivanov 🐴

13