F*NORM

Killing ProjectLink After Two Months.

Five lessons from the wreckage.

Apr 17 • Stef Ivanov 🐴

6

The Mission Was Always For Sale

In March 2026, Danone acquired Huel for roughly €1 billion.

Apr 2 • Stef Ivanov 🐴

7

March 2026

Dorsey just fired half his company. Wall Street loved it.

Leaner doesn't mean ready

Mar 4 • Stef Ivanov 🐴

4

February 2026

The Best Work Happens When You Stop Caring

Less approval, more truth

Feb 19 • Stef Ivanov 🐴

7

The Cost of Knowledge

Silence.

Feb 3 • Stef Ivanov 🐴

10

3

1

December 2025

2026 Will Be My Year of Failures

On chaos, cycling, and what comes next

Dec 20, 2025 • Stef Ivanov 🐴

6

1

Humans Are Going to Be Expensive. Most Won't Be Worth It.

There will be two kinds of service providers in five years: those clients compare to AI, and those clients pay a premium to protect them from AI.

Dec 16, 2025 • Stef Ivanov 🐴

6

1

November 2025

I Locked Myself in a Prague Hotel Room for a Week

On momentum, building, and the gap that's widening

Nov 19, 2025 • Stef Ivanov 🐴

5

October 2025

I Never Learned to Sound British

The Accent That Built Me Back

Oct 30, 2025 • Stef Ivanov 🐴

11

5

3

When Evolution Beats Revolution

What Google vs ChatGPT Teaches About Category Strategy

Oct 23, 2025 • Stef Ivanov 🐴

4

The Bored Kid Who Wanted a Robot

What happens when you realise you've been thinking one-dimensionally

Oct 17, 2025 • Stef Ivanov 🐴

4

September 2025

Comparison is killing you

Meet Uncomparison

Sep 24, 2025 • Stef Ivanov 🐴

8