F*NORM

Nobody Is Judging the Work

I spent a week by the ocean.

Jul 24 • Stef Ivanov 🐴

6

Talent is overrated

Stop asking what you're good at

Jul 8 • Stef Ivanov 🐴

7

1

May 2026

Stop being a tile

Output is getting cheap - you don't have to

May 21 • Stef Ivanov 🐴

7

The Skill of Go Figure It Out

We stopped documenting our workflows.

May 17 • Stef Ivanov 🐴

Every conversation has minimum 3 sides now

The advisor is always there

May 10 • Stef Ivanov 🐴

9

April 2026

Killing ProjectLink After Two Months.

Five lessons from the wreckage.

Apr 17 • Stef Ivanov 🐴

6

The Mission Was Always For Sale

In March 2026, Danone acquired Huel for roughly €1 billion.

Apr 2 • Stef Ivanov 🐴

8

March 2026

Dorsey just fired half his company. Wall Street loved it.

Leaner doesn't mean ready

Mar 4 • Stef Ivanov 🐴

4

February 2026

The Best Work Happens When You Stop Caring

Less approval, more truth

Feb 19 • Stef Ivanov 🐴

6

The Cost of Knowledge

Silence.

Feb 3 • Stef Ivanov 🐴

10

3

1

December 2025

2026 Will Be My Year of Failures

On chaos, cycling, and what comes next

Dec 20, 2025 • Stef Ivanov 🐴

6

1

Humans Are Going to Be Expensive. Most Won't Be Worth It.

There will be two kinds of service providers in five years: those clients compare to AI, and those clients pay a premium to protect them from AI.

Dec 16, 2025 • Stef Ivanov 🐴

6

1