F*NORM

F*NORM

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Stop being a tile
Output is getting cheap - you don't have to
May 21 • Stef Ivanov 🐴
The Skill of Go Figure It Out
We stopped documenting our workflows.
May 17 • Stef Ivanov 🐴
Every conversation has minimum 3 sides now
The advisor is always there
May 10 • Stef Ivanov 🐴
Killing ProjectLink After Two Months.
Five lessons from the wreckage.
Apr 17 • Stef Ivanov 🐴
The Mission Was Always For Sale
In March 2026, Danone acquired Huel for roughly €1 billion.
Apr 2 • Stef Ivanov 🐴
Dorsey just fired half his company. Wall Street loved it.
Leaner doesn't mean ready
Mar 4 • Stef Ivanov 🐴
The Best Work Happens When You Stop Caring
Less approval, more truth
Feb 19 • Stef Ivanov 🐴
The Cost of Knowledge
Silence.
Feb 3 • Stef Ivanov 🐴
2026 Will Be My Year of Failures
On chaos, cycling, and what comes next
Dec 20, 2025 • Stef Ivanov 🐴
Humans Are Going to Be Expensive. Most Won't Be Worth It.
There will be two kinds of service providers in five years: those clients compare to AI, and those clients pay a premium to protect them from AI.
Dec 16, 2025 • Stef Ivanov 🐴
I Locked Myself in a Prague Hotel Room for a Week
On momentum, building, and the gap that's widening
Nov 19, 2025 • Stef Ivanov 🐴
I Never Learned to Sound British
The Accent That Built Me Back
Oct 30, 2025 • Stef Ivanov 🐴
When Evolution Beats Revolution
What Google vs ChatGPT Teaches About Category Strategy
Oct 23, 2025 • Stef Ivanov 🐴
The Bored Kid Who Wanted a Robot
What happens when you realise you've been thinking one-dimensionally
Oct 17, 2025 • Stef Ivanov 🐴
F*NORM
F*NORM
I write about building brands that thrive in times of rapid globalization, AI, and digital noise. Features are easier than ever to build - brand equity is bloody hard. Founder of Pony and Uncomparison.com.
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