This hits hard. The future of design is less about making things look good and more about solving business problems. The Creative Capitalist mindset makes total sense those who combine strategy, data and AI will win.
But won't too much AI make brands look the same? Do you think creativity will still be a way to stand out or will strategy be the only way to compete?
I think AI will eventually achieve identities as unique as those of people. Do we see similar approaches and styles now? Very often. Branding will become much more thoughtful, based not only on assumptions but also on data and deeper personalization. Aesthetics will become the standard.
Strategy, insight, and business intelligence are becoming priceless. When everyone can generate stunning visuals with AI, the real value shifts to those who know why something works, not just how to make it.
Think of it like photography. When DSLRs became cheap, pro photographers didn’t die out, they adapted. They mastered composition, lighting, storytelling. The same thing is happening to design. AI is the camera, but humans still need to frame the shot. Great article, Stef.
This hits hard. The future of design is less about making things look good and more about solving business problems. The Creative Capitalist mindset makes total sense those who combine strategy, data and AI will win.
But won't too much AI make brands look the same? Do you think creativity will still be a way to stand out or will strategy be the only way to compete?
I think AI will eventually achieve identities as unique as those of people. Do we see similar approaches and styles now? Very often. Branding will become much more thoughtful, based not only on assumptions but also on data and deeper personalization. Aesthetics will become the standard.
Strategy, insight, and business intelligence are becoming priceless. When everyone can generate stunning visuals with AI, the real value shifts to those who know why something works, not just how to make it.
Think of it like photography. When DSLRs became cheap, pro photographers didn’t die out, they adapted. They mastered composition, lighting, storytelling. The same thing is happening to design. AI is the camera, but humans still need to frame the shot. Great article, Stef.
Exactly 💯