F*NORM is a free newsletter focused on practical insights aimed at helping tech entrepreneurs build thriving brands.

Today is not like yesterday, and tomorrow will be even more different.

It's easier and faster than ever to ship products and features, leading to overcrowded markets and options. The potential is huge, but standing out is tougher than ever. F**k the norm. Be bold.

My promise to you:

• Every email will be full of value and insights

• Complex concepts will be simplified and nicely visualised

• All posts will be short and straight to the point - your time is your biggest asset

• You’ll get a lot of the insights we give to our clients but 100% for free

• I reply to all DMs

• I won’t swear

In summary:

• I believe the future belongs to small, highly efficient teams that generate enormous profits. (highly recommend 📘 Small Giants by Bo Burlingham)

• Building a powerful brand has never been more challenging, while developing features and products has never been cheaper or easier.

• I’ve dedicated the past 18 years of my life working with tech companies and I believe that the evolution we’ll see in the next 5 years would be at least 5x of what we’ve seen so far.

• I run Pony, a boutique design agency that works exclusively with some of the fastest-growing tech startups and scale-ups. Many of them have been backed by YC, Techstars and more.

• I live in South London with my wife, son and dog.

Until later!

Stef